SUNFLY - Product photography created to work far beyond social media. Since 2025, I’ve been creating product and campaign photography for Sunfly across multiple formats - from lifestyle imagery and conceptual product shots to clean e-commerce packshots.

The visuals were created with their final use in mind and have since appeared across international exhibitions, retail and point-of-sale materials, the brand’s website, marketplaces including Amazon, and large-scale brand communication.

The collaboration has also extended beyond photography. At an early stage, I developed a packaging design concept, exploring how the product’s visual identity could translate from imagery into physical form.

FENTIMANS - What started as a collaboration grew into five years of creating visual content for Fentimans in Estonia. I first approached the brand in 2019 while preparing a photography workshop. I had admired Fentimans’ visual world for years, so being invited to collaborate with the brand became the beginning of a long-term creative relationship.

Over the following five years, I created seasonal and campaign photography across a wide range of settings - from Christmas and Valentine’s Day to summer, lifestyle and cocktail-focused concepts. While working within the brand’s established visual direction, I had the freedom to interpret it through my own photography and styling.

The imagery was created for the Estonian market through Fentimans’ local distributor and was also shared with and used by the brand internationally.

FAZER - ongoing since 2019. Product Photography.
Our collaboration with Fazer began in 2019 and has continued ever since. Over the years, I’ve created lifestyle product photography for their social media across different products, seasonal launches and campaigns.

The work ranged from everyday lifestyle imagery to seasonal concepts, adapting each shoot to the product, campaign and marketing brief.

Fazer has been one of my favourite brands since childhood - perhaps that’s why photographing it has always felt especially natural. A familiar taste, translated into images.

FREIXENET - What started as a commercial shoot grew into a collaboration that lasted several years. Alongside lifestyle photography for Freixenet, the brand became part of many of my own creative projects, events and photography workshops.

Over the years, we created a variety of shoots - from intimate indoor settings to outdoor lifestyle stories. The images were later shared and used beyond the local market, including by the brand itself and other distributors.

R-KIOSK. A series of lifestyle shoots created for R-Kiosk’s social media, built around simple, everyday moments - grabbing coffee on the go, having lunch outside or picking up a quick snack. The idea was to show the products where they naturally belong: in people’s daily routines. Simple, relatable content designed to make the brand feel present in everyday life.

IRIS JANVIER. A one-off creative shoot for Estonian fashion brand Iris Janvier, created to present the collection through a strong, editorial visual story. We took the clothes into the city, combining architecture, street scenes and everyday locations with a more editorial approach.
Fashion has never been my main field, which is exactly why this project was interesting - a chance to step outside my usual visual language and experiment with something different.